Make the city easier
Every saved minute at a meter is a minute spent in a Twin Falls shop, restaurant, or river overlook. We're invested in the back-of-the-block economy.
Our story
Born from a parking ticket on Main Avenue.
In the spring of 2019, Sherry Likes ran back to her Subaru with two coffees and ten seconds to spare. The meter had already flipped red. That $35 envelope under the wiper became the spark for MyParkPay.
A small idea, deeply local.
We aren't a venture-backed app from San Francisco. MyParkPay is owned and run by Sherry from a small office on Blue Lakes Boulevard, with a team of five Idahoans who answer phones, wave at customers in the grocery store, and care a great deal about getting the small things right.
From day one, three rules have guided every product decision:
- Honesty over upsell. One flat convenience fee. No surge pricing. Ever.
- Local first. If a feature only helps Phoenix or Miami, we don't build it.
- Humans you can call. Real numbers, real names, picked up before the third ring.
Why we keep showing up.
Treat data like a guest
Your card details never touch our servers. Your location is never sold. Read the specifics in our Privacy Policy — it's written in plain English.
Bet on accessibility
Big buttons, screen-reader labels, no required app, support over the phone. Parking shouldn't gatekeep anyone, regardless of phone or ability.
A few miles down the road.
- 2019Founded in Twin Falls
Sherry launches the first version with three downtown lots and a single iPad.
- 2020First 10,000 sessions
Expanded to the Magic Valley Mall district during the pandemic, helping curbside pickup work safely.
- 2022Business accounts
Launched fleet billing for local construction crews and home-health agencies.
- 2024Resident permits go digital
Partnered with the city to move block-by-block permit renewals online.
- 2026Touch-free reminders
Rolled out predictive expiry alerts based on your usual visit length.
Faces behind the service.
Sherry Likes
Founder & Owner
Marcus Holloway
Operations Lead
Anya Petrov
Customer Care
Jonah Whitmer
PartnershipsWant to partner with us?
Lots, businesses, and city offices — we'd love to talk.